There□res□ver□lreason□why□□dividual□□ayenga□e□nn□n-since□eb□hav□or.O□ecommoncauseist□e□esiretoavoidconfli□tornegativerepe□cussions.Forinstance□ape□son□ightfeign□gre□mentw□thacollea□ue□s□pinio□tomaint□□□harmonyinth□workpla□e.An□therreasoncou□dbethe□urs□itofpersonalgain,su□haspre□end□n□□o□u□p□□t□causet□gainso□i□□approvalorprofes□ionaladvancement.Additiona□ly,s□□ieta□pr□ss□□esa□□cul□□ralnormscanalso□□ayarolei□encouragi□gnon-since□ebehavior□asindiv□□ualsmayfeelc□mp□lledtoconform□ocertainexpectat□□n□orstandards□ Thereare□□v□ralreasons□h□i□dividu□lsmay□ngageinnon-□ince□□behavior□Onecommoncauseisthedesiretoavoidcon□□ic□orneg□tiverepercu□sions.For□□stance,apersonmight□ei□nagre□□entwithacolleague'sopi□iontomaintai□□armonyinthe□orkpl□ce.Anoth□rreaso□□o□□dbe□hepursu□tofpe□son□lgain,s□chaspretendin□tosuppo□tacausetogainsoci□lapp□□valorprofessionaladvancement.A□dit□on□ll□,□□cietalpre□su□esandculturalnor□scanalsop□aya□ol□inen□ouragingnon-sincerebehavior,□sindivi□u□lsmay□ee□compell□dt□□□nformtocertainexpectationso□stand□rds. Therearese□eralr□□sonsw□yindividu□l□mayen□ageinnon-sincerebeha□i□r.Onecommo□causeisth□de□ire□oa□o□dconflictornegati□□□epercussions.□□rinstance,apersonmigh□feign□greementwithacol□eague'sop□niontomai□t□i□ha□mon□intheworkp□ace.Another□eas□ncou□dbethepursui□ofpersonalgain,su□h□spret□ndingtosup□ortacausetogai□socialapprov□lorprofessiona□adv□n□ement.□dditio□□l□y,□oc□etalpre□suresandcult□□a□nor□scanalsoplayaro□□inencouraging□on-sincerebeh□vior,a□indiv□dua□smayfeelco□pelledt□conf□rmto□ertain□xpect□tions□rs□andar□□.