Ther□□resever□□re□sonswhy□n□ividual□mayengagein□on-s□□cereb□h□vior□Onecomm□nc□useisthed□sire□□avoidconflictorneg□tivere□ercuss□o□s.Forinstance,□personmightfeig□agreem□ntwitha□o□lea□u□'sopiniontomaintainharmon□in□hewor□□lace.Anotherreasoncouldb□thepurs□itofp□rsonalgain,suchaspreten□in□to□up□orta□□usetog□insoci□la□prova□o□p□ofessional□dv□nce□en□.Additionall□□s□cieta□□ressure□andculturalnormscanalsoplayaroleinencour□gingnon-□inc□□eb□havior□asin□ividualsm□yfeelcomp□lled□ocon□ormtocertainexpectationsorstanda□ds. T□e□ear□s□v□ralreason□whyindividualsmayengagei□non-□incere□ehavio□.□nec□□m□ncau□eisthede□iretoavoi□conflic□ornegativ□rep□rcus□ion□.Fo□ins□ance,□pe□sonm□□htfeign□gr□eme□twithacolleague'sopinio□tomaintai□harmonyinthewo□kplace.□not□err□ason□□uldbet□□□ursuito□pers□nalgain□□uc□aspretendingtosupportacause□ogainsocialap□ro□alorprofessional□d□ancement.Ad□itio□all□□societ□lpress□resa□dcult□r□ln□rms□anals□playaro□□inencourag□ng□on□since□□b□□avior,asindividualsmayfeelcompelled□oconf□rmtocertainexpectationsorst□ndard□.
T□□r□ar□several□easo□s□hyindi□idua□s□a□engageinnon□□inc□rebehavior.Onecommo□c□useisthedesire□oavoi□conflictor□egativ□□eper□ussion□.Fori□stance,aper□□nmightfeignagreementwithacollea□□e'sopiniontomaintainha□mo□yi□theworkplace.Anotherreason□oul□bethepursuit□□pers□□algain,s□chaspret□ndingto□uppo□tacausetogainsocialapprovalor□□ofessionaladvan□ement.Addi□io□ally,so□iet□lpr□s□□resandcult□r□lnor□scanalsoplaya□□l□inencouragingnon-s□ncer□behavi□r,□□indi□idualsmayfee□□ompe□le□toconformt□certainexpe□tationsorst□n□ards.□>